Once your property goes live on the GDS system 2 things will happen The property will become viewable and bookable on the 4 main GDS’ (Amadeus, Galileo, Sabre and Worldspan) – All the hotel content and rooms have been built and will be visible Your standard BAR/Rack with supplied Corp/Gov rates will become bookable as per inventory sent to GDS from PMS GDS on its own without ‘selling’ it wont produce any sales The reason for this is that 85% + of all sales on GDS are made with ‘negotiated’ rates and NOT public rates Even though you have public rates, 90% of searches made are for ‘negotiated rates’ – this means the agency searching, are looking for their agreements with their contracted hotel partners, which have discounts off the public rate (why? Because they save money by getting a lower rate) 😊 How do you ‘access’ these negotiated / lower rates so that you can get bookings? You have to create: A Corporate agreement which is between hotel and agent – it contains info about the ‘deal’ (also known as the negotiated rate – which is lower than public Bar rate). Once the deal is signed, you need to create the actual rate on the GDS that the agents can see and book. You need info about the rate itself. How do you get the rates, to load into a corporate agreement? Look at your current guest history and identify all the corporate guests and/or bookings that came via a travel agent Contact them, introduce them to your GDS codes, and ask them if they are open to discussing a ‘corporate agreement’? ‘Contact’  is by means of phone call, face to face visit, or email Look at all the companies in the vicinity of the hotel, contact them and ask if they have regular travelling requirements and offer a corporate agreement Sign up to a RFP tool like Lanyon or Cvent (last resort as its up to $800 per year and not suitable for every GDS hotel) All help from the property will ultimately attribute to the success of being on the GDS. Kindly contact us if you need more info on this! Your Revenue Team 🙂

We’re at that point again where demand drops heavily and we need to initiate plan of action for the winter months. We share a few helpful tips below DAILY: Revert to a Lenient cancellation policy Do not decline, lose, regret, or refuse any booking upgrade where there are availability issues, downgrade where there are rate limits Negotiate where there are budget limitations Bottom line do not lose anything that comes in (phone/walk in / call in /etc) WEEKLY: Database – mails to database every 2 weeks Top producers Call and remind of lower winter offers Ask if any upcoming accommodation requirements Top of mind awareness Paid search:  Google ads with winter deals Events Contact organizers and see if you can feature or offer deal MONTHLY :   Offer longer stays Meeting and report back as to what worked and what didn’t Please don’t hesitate to contact us for any additional info! Your Revenue Team 🙂 #hotel #revenue #management #hospitality #manager #tourism #tourisme #travel #hrm #hotelrevenuemanager #hotelrevenuemanagement #tipoftheweek #industryinfo #revenueinsights

We shared in our previous blog that Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are different—very different. For the casual user, this doesn’t matter much beyond preference. But for marketers looking to grow organic reach, it’s important to understand Instagram vs. Facebook for your business goals to decide which platform works best for you and how to use each effectively. Instagram vs. Facebook: Engagement Knowing your audience and potential audience is great, but as a marketer, you know that engagement is how to determine whether or not your social media strategy is effective. Types of engagement The most important engagements for the Instagram algorithm are: Likes Comments Saves Profile visits Time spent on page The most important engagements for the Facebook algorithm are: Reactions Comments Shares Link clicks Time spent on page Engagement benchmarks The number of engagements is useful to track and measure your organic social strategy, but it’s good to know benchmarks, too. The social scheduling and reporting platform Hootsuite analyzed social media posts to determine engagement benchmarks for organic Facebook and Instagram posts. Here are some average engagement benchmarks for Facebook: Post engagement vs page fans for all post types is 0.07%. Photo post engagement vs page fans is 0.12% Video post engagement vs page fans is 0.08%. Link post engagement vs page fans is 0.04%. Status post engagement vs page fans is 0.11%. As you can see, photo posts and status posts have the highest engagement rates. You should still test this out with your audience, but favoring those post types is a great place to start. Here are some average engagement rate benchmarks for Instagram: Engagement rate for all post types is 0.54%. Engagement rate for photo posts is 0.46%. Engagement rate for video posts is 0.61%. Engagement rate for carousel posts is 0.62%. Again, carousel and video posts are a great place to start whether you’re setting up an Instagram for your brand or reinvigorating an existing page. It’s also worth noting that the average engagement rates on Instagram are higher than Facebook. This is a good reminder that it’s not always best to compare your engagements on one platform vs. the other since people use Facebook and Instagram differently. Time spent on Instagram vs. Facebook Remember when I admitted that I have to institute a limit on how much time I spend on Instagram? I’m not the only one that finds the platform addictive: Last year, users spent an average of 11.7 hours on Instagram each month. That’s nothing compared to Facebook, though. Users spent 19.7 hours per month on average on this platform. And that’s per user! That’s a lot of opportunity for you to engage your audience—as long as you’re promoting and sharing the right content from your brand’s profile.   Instagram vs. Facebook: Content There are many reasons to open a social media app. You could open it out of habit when you’re bored, out of curiosity when you’re looking to see what friends and family are up to, or out of necessity when you’re considering a purchase and want to see the product in action. It’s impossible to know what your audience is looking for every single time they log into Facebook or Instagram, but you can use existing data to make some educated guesses—and some more appealing content. Here’s what FB users tend to look for on the platform: 54% look for funny or entertaining content. 55% follow or research brands and products. 59% keep up to date with news and current events. 71% message friends and family. 64% post or share photos and videos. Most people go to Facebook to interact with friends and family. This means you’ll want to be sure to make your business page isn’t a distraction—avoid being too salesy there, and try instead to be conversational. And here’s what Insta users tend to look for on the platform: 61% look for funny or entertaining content. 62% follow or research brands and products. 51% keep up to date with news and current events. 51% message friends and family. 70% post or share photos and videos. As you can see, more people are turning to Instagram to research brands and products. That’s a good signal to use this social network to highlight product reviews and customer testimonials with lots of photos and videos. Types of content The biggest difference between Instagram and Facebook content is that Instagram posts require a photo or a video. Facebook allows for different types of content, including text-only posts, link sharing, and more. Here’s a quick review of the content you can share on Instagram vs Facebook. Types of content that you can share Instagram: Photos. Instagram posts feature photos or video content. While photos do tend to get less engagement, that doesn’t mean you want to skip them entirely. Instead, opt for carousel posts to share lots of pictures at once for better engagement. Stories. Insta stories are ephemeral video or picture posts that get lots of engagement—not in small part because they’re the first posts you see at the top of your Instagram feed. This is a great place to re-share content where customers have tagged your brand. Instagram Live. Instagram Live allows you to go on video and engage with your customers in real-time, which is a great way to offer Q&As or get people involved in product announcements. Reels. Insta reels are 15- or 30-second videos that can get tons of reach on Instagram. Unlike Instagram Story content, Reels live on your feed. Plus, they’re a good place to re-share TikTok tent if you’re creating it. Here’s the type of content that you can share on Facebook: Status updates. You can use status updates to share posts with text, photos, videos, and even links to your profile feed. Events. You can set up Facebook events for any in-person or virtual programming that you’re running so that your followers can see and RSVP to attend. Live. is similar to Instagram Live—it offers a way to broadcast and engage your