Its about time.
Travel is expected to rebound in record numbers.
Looking at our clients’ forward books: the demand from Sept this year onward is consistent and increasing. We last saw this trend back in 2017 (where peak gets fully booked 4 months prior)
The recent article confirm our views https://www.tourismupdate.co.za/article/incentives-growth-stymied-bed-and-seat-shortages?utm_source=newsletter&utm_medium=email&utm_campaign=daily-news-2022-05-30&utm_content=article-title
Some ideas to ensure you make the most of the upcoming seasonal tade:
- STRICT cancellation, 30 days 100% at least
- Use MINIMUM length of stays
- OUTPRICE your highest priced competitor by 10%
- The rate needs to stop demand NOT availability
- Do NOT hold unpaid reservations
- Request to CANCEL unpaid Booking.com reservations – give them 24 hours
- Ensure you and your team understand and APPLY the difference between a payment policy and a cancellation policy
- USE a waitlist
- Consider HOLDING back 20% of your inventory and resell to your waitlist
Until next time
All the best
Jaco
