The market is recovering and we are post Covid for sure!

Take note of events calendar

One thing that is directly linked to your pricing and demand are the shifting holidays and events each year

Keeping tabs on the upcoming events in your area is key

Staying on top of all the events for future dates helps you plan rate strategy ahead of time.

Track your compset and price up (not down!)

When your competition can be literally right next door, the pressure is always on to get your room rates right – both from a revenue perspective and guest perspective.

Some of the advice coming out of the industry is:

• To start considering niche demographics and guest profiles while the market recovers
• Double-down on improving distribution networks
• Create an online presence that expands booking potential

Offer incentives for Own web

Although distribution partners can be a great help, generally speaking, it is far preferable to attract direct bookings. This method is the most likely to produce customer loyalty, giving guests a lifetime value to your business, rather than a one-off value. As most direct bookings are made online, your website should be well-maintained.

While it is certainly important to cater for all channels and meet customers where they are, rather than where you want them to be, it is also sensible to try to maximise the number of direct bookings that are made. The primary reason for this is because direct bookings do not require the commission to be paid to third parties, which means they are ideal for maximising revenue. One option is to offer exclusive incentives, such as loyalty points, or freebies, for customers who book directly through your own website.

After almost two years of uncertainty, we see more light on the horizon.

The Rugby 7’s World Cup Tournament was sold within hours of opening.

Recently borders have been reopening and flights to South Africa are increasing.

As travelers consider trips in 2022, enriching travel experiences are top of mind, make sure to be ready!

It’s clear that the industry is waking up and we have regained the public’s confidence to travel

Please don’t hesitate to contact us for more info or tips

Email: jaco@hotel-revenue-manager.com