What is revenue management? Yes we all know the definition right rate right price right customer etc etc Here is a simple one: you manage the revenue that comes into the property… sure but how? Well is a simple combination of : a room rate with or without a meal plan and sundry/ancillary (where applicable) with certain restrictions (cancellation, payment policy, deposit policy, length of stay etc) that’s it… the management is a deciding which combo of the above is available and for sale oh and then the part that will take most of your time: does the channel sell the combo you decided? Or are they ‘doing their own thing’ – example Bcom deducting a further %age but calling it ‘paid by Bcom’ – nice? NO – they take a cut of their comm and reduce your rate even more.. and then they have a rate advantage – over your own website and everyone else you have an agreement with – and this causes big disruptions in the supply line – more damage than good free tip: giving an OTA a promo of any kind is like selling your soul to the devil (and you give it for free…) OTA’s have 1 goal in mind: having a rate advantage in the market, and they literally do not care who is affected – other channels, your own website and and.. Need help or advice – get in touch 😊 Tel: 074 490 7711 / 021 551 7440 – jaco@hotel-revenue-manager.com