Get ahead of your Google Ads Performance Max campaign optimization Performance Max campaigns can be great tools to extend your reach beyond single network campaigns and can help drive results, but they almost always need handholding to make sure they’re hitting the targets you want. This list of optimizations should...

Leading business owners in the Cape Town CBD and the Cape Town Central City Improvement District share tips on how businesses and employees can yield both short- and long-term benefits with electricity saving. Cape Town’s most successful inner city business owners are heeding the call to conserve power for the...

A new trend report from corporate travel management company FCM, indicates that 2024 will be a pivotal year for South African businesses to reevaluate their travel programmes and policies. With major national elections on the horizon, economic uncertainty may tempt some companies to scale back travel budgets. However, FCM’s research...

For travel marketers, now is the time to hone your 2024 strategy to ensure you can capture bookings all year round. We’ve put together a list of top travel marketing trends to help you get insight into what travelers want in the New Year, so you can kick off 2024...

As we’ve entered 2024, professionals in the travel and tourism industry are hopeful for a smooth and stable year. With life back to normal after COVID-19, businesses in this sector need to be well informed and prepared for the upcoming year. Analysis of detailed ticketing data for 2023 reveals a...