Airbnb has a very large influence on the traditional hotel sector They are taking business away from the leisure market, both domestic and international FIT’s The key metrics shows it’s younger travellers, while Gen-X (40-60yo) still choose to book direct or using an agent (incl OTA’s) Big corporate is still...

Outlook for September 2024 and October 2024 Anticipated performance for the two month period of September 2024 and October 2024 summarized as follows: September 2024 Occupancy: 67.3 % compared 65.2% projected a month ago Average room rate: R2066 compared to R1731 projected average room rate registered a month ago Revenue...

The first half of 2024 saw promising signs of recovery for South Africa’s tourism industry with notable increases in arrivals from various African markets. Although overall recovery has not yet reached pre-pandemic levels, the trends indicate a steady rebound, especially in key air and land markets. South Africa’s strategic focus...

Cape Town Tourism figures are expected to increase beyond previous record levels this coming tourist season. The increase in visitor numbers will help grow the local economy and boost job creation. Cape Town’s Mayoral Committee Member,  James Vos says, “We want to attract more people to Cape Town. We want...

Why does competitive positioning matter? 50% of businesses fail by their fifth year. There are many reasons businesses fail, but a lack of competitive positioning is a big one. After all, if you can’t express why your products are better and different than the competition’s, how will a customer ever make...