1. Ensure your rate is loaded at least 12 months ahead
2. Do you have promos loaded? (keep the best-selling ones and remove deals that didn’t sell so well)
3. Are the terms and conditions aligned to anticipated trading :
   a. Restrict deals over demand
   b. MLOS
   c. NRF and strict CXD
   d. Lenient conditions over low trading
4. Apply higher BAR/Rack for known high demand dates and similarly for known valley periods
5. Contracted STO, Corporate and MICE rates decided and communicated to partners?
6. Set, decide and communicate annual targets / budgets and derive BAR for sale
7. Rates loaded based on your area’s events calendar
8. Own website to be lower than online BAR
9. Remove any and all 2018 information, deals and info off your own website, and replaced with 2019 related info
10. Is the marketing calendar ready for the year ahead containing a monthly breakdown of news, promos, and offers based on events such as Valentines, Easter, public and school holidays? They should ideally have a cut-off or due dates for conceptualisation, design, and communication to the trade

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