Facebook has a lot to offer advertisers, from impressive scale to data-driven audience segments and tactical ad formats. As a Facebook advertiser, which trends should you look out for in 2023 and how can you stay ahead of the curve?
While we don’t have a crystal ball, we do have a wealth of paid social expertise and years of experience with running campaigns. And with that, we’re going to share:
1. Video advertising will remain insanely popular
The popularity of social media video advertising has increased dramatically over time, and video ads are now used by a wide range of different businesses.
This isn’t surprising when you consider that Facebook video ads enable marketers to tell in-depth brand stories and showcase their products with eye-catching assets.
2. Short-form video will reign supreme
Short-form content came onto the scene with Vine, exploded in popularity with TikTok, and is now taking over multiple social media platforms—Facebook included. In fact, short-form videos have now become the default content type for many social feeds, and this trend will only continue to grow in 2023.
Facebook actually beats TikTok when it comes to short-form video consumption among audiences This may seem surprising, but it speaks to the rapid uptake of short-form content across different social platforms.
3. The “TikTokification” of creative content
TikTok is a social media phenomenon. The platform has swiftly acquired a colossal audience (that’s still growing) and is now leading the charge when it comes to producing new social trends and social media content ideas.
Influencer-style direct-to-camera videos are hugely popular on TikTok, and this type of content is now infiltrating every social media platform. If you want to avoid falling behind the competition, they’ll need to embrace the TikTok takeover.
4. Shoppable ads will be adopted at scale
Facebook has been consistently refining its social shopping offering over time, and the lines between online shopping and social media are becoming increasingly blurred.
Facebook Shops came onto the scene in early 2020, which allowed businesses to showcase and sell their products directly through the Facebook and Instagram apps.
Since then, the platform has continued to develop new social selling solutions. Facebook recently launched advantage + shopping ads that enable brands to test creative variations and drive conversions through fully automated campaigns.
Facebook is likely to continue developing tools that enable brands to close the gap on attribution, so be sure to explore these new features to enhance your reports. The more campaign data you can access, the easier it will be to implement effective optimizations.
Stay tuned for more info and tips!
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