In the previous blog we shared ChatGPT prompts for social media and email marketing, herewith below we share the prompts for SEO and copywriting.
ChatGPT prompts for SEO
From link building to meta descriptions to content optimization, there are a number of ways you can use ChatGPT for SEO. Let’s take a look.
12. Keyword research ideas
ChatGPT isn’t a substitute for a keyword tool, but it can help you identify keywords or phrases to do some deeper keyword research on. Try this prompt to get started:
Give me a list of informational, long-tail keywords that I can use to ideate blog posts for [product or company].
Result:
ChatGPT is handy for keyword ideation, but it’s not going to give you keyword volume or difficulty. Luckily, you can take this list and plug it into any keyword research tool to get that valuable data.
13. Generating meta tags
If you’re stuck trying to write the perfect meta description, let ChatGPT help. You can use the response you receive as a starting point. Here’s a prompt to try:
Write me a meta description, under 160 characters, for the blog post [title].
Result:
All those endless hours filling out meta descriptions in spreadsheets are over.
Well, you still have to fill them out. But now, ChatGPT can help write them. And it can make sure it has the correct character count and contains any keywords you’re targeting.
14. Blog post structuring
In terms of content, this is probably the best use case for ChatGPT. It’s a great way to automate SEO because it delivers really excellent post structures with minimal prompting. And if you want more control over your structure, you can of course give it those inputs. Start with this prompt:
I’m writing a blog post for my roofing company called [title]. How should I structure the post?
Result:
This is helpful because, while we don’t recommend having ChatGPT write your content for you, it can be an asset when it comes to outlining your posts and giving you a foundation to build on with your own unique content. (Find out our other best practices for using ChatGPT here.)
15. Localize website content
Incorporating local keywords into your content can boost your local SEO. You can ask ChatGPT to help with this task using a prompt like this:
Add some local keywords like “best plumber dallas” and “plumber in dallas” to this website copy: [insert copy here].
ChatGPT prompts for copywriting
In terms of ubiquity, as we mentioned at the start of this post, copywriting might be the most useful skill in marketing. Luckily, ChatGPT is really helpful here. Let’s check out some prompts you can use for copywriting.
16. Ad headline inspiration
Using this ChatGPT prompt is a great way to get inspiration from competitor ads, or to simply generate ideas from successful headlines in your niche.
Prompt: Give me a few examples of successful advertising headlines in [niche or industry].
Result:
You can take inspiration from what you gather from ChatGPT here to craft effective headlines for your ad copy.
17. Adding urgency
Urgency is a major tool in the copywriter’s toolkit, and ChatGPT can inject pretty much any line of ad copy with the needed urgency to incite action.
Prompt: Add a sense of urgency to this line of ad copy: [line].
Result:
This simple addition to your copywriting can pack a punch and make your ads, subject lines, and posts more effective.
18. Filtering for tone
Tone is one of these aspects of copywriting that’s difficult to master. Oftentimes, you’ll have the core of what you’re trying to convey, but you’ll say to yourself: How can I make this friendlier? Smarter? More approachable? More professional?
Prompt: Help me make this product description more [desired tone]: [product description.]
Result:
With ChatGPT’s help, you can instill any tone you want into your ad copy.
19. Calls-to-action
Calls-to-action are a huge component of conversion rate optimization. With this prompt, you can generate and test a variety of CTAs for any use case.
Prompt: I’m trying to drive [desired result] on my landing page. What are five compelling call-to-actions I can use?
Result:
This ChatGPT prompt can give you some helpful ideas or CTAs to A/B test in your ad copy.
20. Landing page offers
A high-converting landing page includes an attention-grabbing headline and concise, yet compelling, information about your offer, product, or service. If you need help ideating some headlines and short intro paragraphs for your landing pages, ChatGPT can help.
Try a prompt like this:
Write a compelling intro for a landing page advertising my [type of business] business’s [offer + any relevant offer details].
There you have it! We’ve run through a variety of strong use cases for ChatGPT in marketing, and honestly, we’re really just scratching the surface here.
The good news is that ChatGPT can be a helpful tool to help with your marketing if you know how to use it!
Copyright www.wordstream.com
