Are there certain tasks that you have not yet incorporated into your strategy because of their scope or complexity?

The below tasks are not only ripe for automation, but they are also an extremely important part of improving the effectiveness of your SEO campaigns and the organic performance of websites,  and to experience amazing benefits!

1. SEO auditing

One of the best tasks that you can start automating right now is your SEO auditing and issue tracking.

The technical SEO health of our websites is critically important to ranking in search engine results and in top positions. However, the majority of digital marketers or small businesses only have a basic understanding of technical SEO and don’t always feel comfortable working on the backend of their websites.

Also, running and interpreting SEO audits takes a higher level of technical SEO knowledge. If you do not have the technical know-how on your team–these tools automate the auditing process, identifying technical issues almost immediately and providing a precise roadmap for how to resolve them.

Tools like SearchAtlas and ContentKing offer 24/7 website monitoring, meaning if something happens on your website that might impact your SEO performance, you will be notified immediately by email before it has any negative impact on your keyword rankings.

With detailed guides on how to fix those issues, you can simply hand over instructions to your web developer or backend manager. And because issue tracking is automated, you never have to worry about “missing” a critical issue that will tank your organic rankings or traffic.

2. Keyword clustering

The SEO strategy referred to as keyword clustering can help you increase the total number of keywords that a particular page ranks for.

But historically, the process of keyword clustering has required a lot of manual spreadsheet work by SEO and content strategists. Clustering involves ciphering through hundreds to thousands of keywords, looking for those that can be paired together due to topical relevance, search volume, or competitive landscape metrics like Keyword Difficulty.

Now, some SEO software platforms can automate the process of keyword clustering for their users. For example, an SEO content planner will cluster keywords by ranking potential, relevance, and search volume to help content marketers identify realistic opportunities for ranking in their industries.

Content Marketing teams can then tackle these clusters one by one, creating relevant content that has the potential to rank for the valuable groups of keywords these tools identify.

If you don’t have a person in-house who can do comprehensive keyword research for your brand, or you simply can’t afford to hire that person at this time, these tools do hours of keyword research work in a fraction of the time.

3. Topic generation

The process of moving from a keyword to a content idea is one of the best tasks to automate using AI content generator tools.

Coming up with an original blog post idea or article title requires creativity and brainpower. If you’re producing content at a high volume, then this particular SEO task is a regular part of your content planning process.

Blog topic generator tools will provide multiple templates or ideas for your SEO content. You can then edit the titles and ideas to better fit your brand voice, your specific products, services, and target audiences.

Google wants to rank content that is created by humans for humans, so do not simply use ChatGPT outputs as your content. It’s important to look at these tools as providing a first draft or outline that your team can then work from. They are helpful for avoiding writer’s block or for those marketing teams that don’t have in-house content writers or creatives.

If you’re new to content strategy and don’t have any content on your website, topic ideation can be a great task for automation in the early days of your content strategy. It can take some time before new websites start earning organic traffic, but publishing blog posts on a consistent basis is a way to speed up results and start seeing traffic sooner.

4. Content briefs

Traditionally, content strategists hand over a content brief to writers that outlines all of the details a piece of content needs to have for the best ranking potential.

Putting together content briefs can be time-consuming. These briefs are often generated after extensive research and provide content writers with:

• Target keywords
• Suggested word counts
• Readability level
• Recommended internal links
• Focus terms or suggested terms
• Common questions
• Suggested Headings
• Additional elements that are important for on-page SEO.

The process of content brief generation can be automated with one click. These tools prompt users to provide an article title and summary. Then, the software generates a high-quality content brief that can be easily edited and better tailored to the content’s goals and target audience.

In terms of volume, this automation can mean generating more content briefs in less time, helping you get more content assignments to writers. With hundreds of briefs, you’ll always have the next content outline you need to keep expanding your organic presence.

5. SEO reporting

Creating SEO and content performance reports can be extremely time-consuming. The larger your organic presence, the more complex and comprehensive these reports can become.

But there is really no avoiding SEO reporting, as it is the key to proving the value of SEO efforts and optimizations to key stakeholders at your organization. This is particularly true for SEO freelancers or marketing agencies who provide SEO services to clients.

Depending on the goals of your campaign, there are certain metrics that you may want to highlight over others in your reporting.

Finding a software platform that generates SEO reports can help you eliminate the time-intensive nature work of this work. Many marketing platforms now include the Google Search Console API, meaning you can be confident that your website data is an accurate and complete picture of your website’s organic performance.

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