There is likely an automation tool for almost any task that you are performing for your SEO strategy. That doesn’t mean, though, that you should set your SEO strategy to autopilot and remove the human touch entirely.
The below SEO tasks are those that you should still delegate to humans because they are essential to achieving top-ranking results in Google.
High-quality content writing
Google recently made it clear that the use of AI-generated content is not against their policies. Their focus is on the quality of the content, not on the way that it was produced.
So using content generation tools during your content writing process is certainly a great strategy. But although these tools are impressive, the content quality is still limited. Purely publishing auto-generated content without bringing in the human touch to the process is unlikely to produce the type of high-quality content that it takes to rank in top positions.
High-quality content needs to embody Google’s E-EAT philosophy, meaning it includes experience, expertise, authority, and trust.
Remember, ChatGPT was trained on data from 2021 and above, meaning it isn’t really capable of bringing something “new” to the conversation. Google wants to rank content from websites that are thought leaders in their industries–that means bringing original ideas and strategies to the conversation.
This is even more reason to look at these text automation tools as a starting point for content writing, not a substitute.
High-level SEO strategy
Succeeding in organic search also requires understanding what type of content is already ranking on the first page of Google. Factors like relevance, search intent, word count, featured snippets, People Also Ask, and more can all impact whether your content has more or less ranking potential.
Some marketing tools make it easier to find all of the information you need to make strategic decisions, but a human eye is still needed to make decisions that are the best for your business and your unique goals. You don’t want to be investing time and resources into content creation for keywords that are out of reach or creating the wrong type of content that doesn’t provide users with what they are actually looking for.
Understanding key SEO metrics like Domain Authority, Domain Rating, Keyword Difficulty, and search intent is still an absolute must for those executing your SEO efforts. Having a fundamental understanding of these important SEO factors will help you understand how to leverage these tools to their fullest potential.
Do SEO automation the right way
SEO automation is truly the way of the present and future.
If you want to succeed in organic search, it’s important that you start familiarizing yourself with the many ways automation can be integrated into your current marketing strategy.
Getting comfortable with these tools may have a little bit of a learning curve, but it will be well worth the effort for the benefits it brings to your organic performance and your bottom line.
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