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    Winter Trading – areas of actions. Do you have a plan?

    We’re at that point again where demand drops heavily and we need to initiate plan of action for the winter months.

    We share a few helpful tips below

    DAILY:

    1. Revert to a Lenient cancellation policy
    2. Do not decline, lose, regret, or refuse any booking
          • upgrade where there are availability issues,
          • downgrade where there are rate limits
          • Negotiate where there are budget limitations
          • Bottom line do not lose anything that comes in (phone/walk in / call in /etc)

    WEEKLY:

    1. Database – mails to database every 2 weeks
    2. Top producers
    • Call and remind of lower winter offers
    • Ask if any upcoming accommodation requirements
    • Top of mind awareness
    1. Paid search:
    •  Google ads with winter deals
    1. Events
    • Contact organizers and see if you can feature or offer deal

    MONTHLY :  

    • Offer longer stays
    • Meeting and report back as to what worked and what didn’t

    Please don’t hesitate to contact us for any additional info!

    Your Revenue Team 🙂

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    Hotel Revenue Manager

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    P.O.Box 805, Milnerton, 7435

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