With OTA resurging I was bombarded with the below suggestions. Instead of blindly following I took the time to critically think about it for a moment: Here are their suggestions: Black Friday is back – attract guests with a discount they can’t resist End the year with a boost in bookings You’ll...
When will international travel resume based on the second wave of Covid? We have resumed our operations mostly, and many properties see weekend travel only with weak midweek demand. The rate is also driven down by a price sensitive domestic market. Cape Town and the country is lacking its 250 000...
The pandemic seemingly favored certain accommodation types. These were rental pools out of the city (meaning not IN the city), with self-catering facilities, close to some point of interest (natural/man-made) and that have direct access (not via a reception of some sort) These units shifted their focus to provider of...
We actually started yielding some dates in October and lifting those low rates which is certainly a sign! Sadly, the results and demand patterns are very unstable and non-linear. We can however detect that properties outlying the CBD on the ocean’s side is doing remarkedly better vs CBD hotels. We...
Did Covid ‘kill’ the traditional sales function in hotels? Dare I say sales is dead? (or this year at least). As we move through ‘the times’, us, here at www.hotel-revenue-manager.com have focused a lot on paid ad strategies and best-practice implementation the last few months. Our reach has been astonishing...
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