Definition: ‘a person who works online while travelling the world’
Who are they?
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- They are always on the road (backpack, laptop and limited clothing)
- They are social and friendly
- They are flexible
- They travel light
- They avoid attachments (to things and people)
- They go for high investment low expenses
- They have a superior work / life balance
- They are always online
- Grouped as:
- Freelancers, Entrepeneurs. Remote employee teams
- (designers, writers, IT professionals, ecommerce, photography etc)
Why this way?
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- Desperate to get away from routine
- Need full freedom and flexibility
- They are ‘ok’ with being ‘a hobo with a laptop’
- Prioritising work life balance above all else
- Love to travel
- Avoidance of office politics and traditional work environments
- Pushed away by high cost of living
- Poor availability in local job market
What are the stats?
-
- 70% Telecommute at least once a week and 53% work from home (or elsewhere at least half the week)
- 50% of the workforce will be remote by 2020
- Women are leading the way
- 1 in 3 workers are freelancers
- Remote workforce have grown by 140% since 2005
- Digital Nomads are 13% more productive than their in-office counterparts
- Companies increases the size of remote teams in favour of costs
- 1 in 3 workers would change jobs for remote work opportunities
- Digital Nomads have a very high income savings rate
- Most travelled countries: Thailand, Indonesia, Spain, Hungary, Mexico, USA, Vietnam, Malaysia, Portugal, Germany, Israel
How do lodging providers target this market?
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- Offer accommodation with at least 3 separate beds and sizeable bathroom
- Sell per person and not per room
- Sell (room) bed only rate
- Advertise rate per person
- Capture bed number vs room number in PMS
- Free, uncapped, unshaped, unthrottled, fibre quality WiFi
- Vouchers with discounted or value added services and single item prices (food and beverage) ‘forget plates of food’
- Flexibility of arrival and departure times
- Accept card-less, online or cryptocurrency as payment
- Provide access to public area with enough relaxation spots (with wifi)
- Docking stations and charging ports throughout
How do we find them?
Nest pick
Nomad Rental
Startup BnB
Roam
Flipkey
Hotellook
Glamping Hub
Outsite
Couchsurfing
Worldpackers
Workaway
Homeaway
Blueground
OTA such as AirBnB, StartupBnB, Hostels.com, B.com, Homeaway, Momondo, Agoda, Expedia, Trip (Ctrip)
contact us for more info
Jaco Jacobs 13 December 2019
